BharatPe is a Gurgaon, India-based fintech company founded in 2018 to provide comprehensive digital payments and financial services to small and medium-sized merchants in India. The company has contributed to the development of India's digital financial ecosystem through innovative products and services.
Company
- OverviewFounded: 2018Headquarters
- : Gurugram, India, Haryana
- Founder: Ashneer Grover, Shashvat Nakrani, Bhavik KoladiyaIndustry
- : Fintech
- Official website: https://bharatpe.com
Regulatory InformationResilient
Payments Private Limited, a wholly owned subsidiary of BharatPe, has been granted a Payment Aggregator (PA) license by the Reserve Bank of India (RBI) to legally provide payment services to merchants. In addition, BharatPe holds a Non-Banking Finance Company (NBFC) license and has a stake in Unity Small Finance Bank, building a complete financial services ecosystem.
Products &
- ServicesUPI QR Code Payment: BharatPe has launched India's first interoperable QR code that supports all UPI apps, allowing merchants to accept payments from apps like Google Pay, PhonePe, Paytm, and more with no transaction fees.
- POS terminals: The company has also launched zero-rent POS terminals to help merchants accept card payments, further broadening payment channels.
- BharatPe Money: In partnership with NBFC, BharatPe provides merchants with products such as unsecured loans, installment payments, and consumer credit to help merchants solve their cash flow problems.
- Secured Loans: The Company has also expanded its credit product line with the introduction of secured loan products, such as two-wheeler loans and mutual fund-based loans.
- Invest BharatPe: BharatPe has further expanded its financial services with the launch of an investment platform in 2024 where users can buy and sell investment products such as digital gold.
- BharatPe X: As a payment aggregator, Resilient Payments will operate under the brand name "BharatPe X" and provide e-commerce transaction settlement services, support early settlement, and partner with NBFCs and banks to provide loans.
Market Positioning &
StrategyBharatPe's primary target market is small and medium-sized merchants in India, especially in Tier 2 and Tier 3 cities. The company helps merchants achieve digital transformation and promote financial inclusion by providing a diverse range of payment and financial services. In addition, BharatPe has been actively expanding its consumer financial services with the launch of investment platforms and secured loan products to further enrich its product line.
Neutral
EvaluationBharatPe As one of India's leading fintech companies, BharatPe has successfully supported the digital transformation of a large number of small and medium-sized merchants with its innovative payment and financial services. The company's compliance efforts ensure the sustainable development of the business. However, in the face of India's complex regulatory environment and fierce market competition, BharatPe needed to continue to innovate and respond flexibly to maintain its market position.
For more information, please visit the official BharatPe website: https://bharatpe.com
