Cashfree Payments is a fintech company based in Bangalore, India, founded in 2015 by Akash Sinha and Reeju Datta. The company is committed to providing comprehensive payment and banking solutions for enterprises, covering collection, payment, identity verification, risk management and other areas. As of 2025, Cashfree Payments has become one of India's leading payment platforms, serving more than 800,000 businesses and processing more than $80 billion in transactions annually.
Regulatory
InformationCashfree Payments has been granted several key licenses by the Reserve Bank of India (RBI), including:
- Payment Aggregator (PA) License: Allows the company to provide online payment services to merchants.
- Cross-Border Payment Aggregator (PA-CB) License: Enables companies to collect payments in India for international businesses and provides cross-border payment solutions for Indian exporters and freelancers.
- Prepaid Payment Instrument (PPI) License: Authorizes a company to issue a prepaid payment instrument, such as a card or digital wallet.
These licenses make Cashfree Payments one of the few non-bank fintech companies in India that is fully licensed for payments.
Products &
ServicesCashfree Payments offers a payment gateway that supports more than 180 payment methods, including UPI, credit cards, debit cards, digital wallets, and more. The platform supports instant settlement, no-code integration, and transaction processing with a high success rate, making it suitable for businesses of all sizes.
The company offers tools such as UPI AutoPay, eNACH, and more to help businesses manage recurring payments and subscriptions, streamlining the customer renewal process.
- Payment platform: Businesses can make instant payments to vendors, employees, or customers through Cashfree Payments' platform, supporting bank accounts, UPIs, cards, or digital wallets.
- Cashgram: An instant payment link where businesses can send money by simply knowing the recipient's email or phone number.
- Secure ID: Automated KYC (Know Your Customer) process with support for Aadhaar, PAN, GSTIN, and more.
- RiskShield: A machine learning-based anomaly detection system that helps businesses prevent fraud.
Cashfree Payments provides a cross-border payment solution that enables international customers to make payments to Indian businesses via credit card, PayPal, and more, simplifying the global transaction process.
- Ecom360: A one-stop e-commerce solution for direct-to-consumer (D2C) brands, covering payments, checkout, inventory management, and more.
- Easy Split: Provides split payment capabilities for marketplace platforms that automatically deduct commissions from customer payments and distribute the remaining amount to suppliers.
Market Positioning &
StrategyCashfree Payments' main target customers are small and medium-sized enterprises in India, especially in industries such as e-commerce, education, financial services, travel and SaaS. By providing a variety of payment solutions, the company helps enterprises achieve digital transformation and improve operational efficiency.
In addition, Cashfree Payments is actively expanding into international markets, especially in the field of cross-border payments. The company has obtained a cross-border payment aggregator license from RBI, enabling it to collect payments in India for global businesses and provide cross-border payment services to Indian exporters.
Neutral
EvaluationCashfree Payments, as one of India's leading fintech companies, has successfully supported the digital transformation of a large number of SMEs with its comprehensive payment and banking solutions. The company's compliance efforts ensure the sustainable development of the business. However, in the face of India's complex regulatory environment and fierce market competition, Cashfree Payments needs to continue to innovate and be agile to maintain its market position.
For more information, visit the official Cashfree Payments website: https://www.cashfree.com
