PayU is a leading fintech company headquartered in India that focuses on providing comprehensive payment solutions to the Indian and global markets. As a wholly owned subsidiary of Prosus, the technology investment arm of South Africa's Naspers Group, PayU's business in the Indian market covers payment gateways, consumer credit, payment technology and other sectors.
Company
- OverviewFounded: 2011Headquarters
- : Gurugram, IndiaParent
- company: Prosus(Naspers)
- Staff size: Approximately 4,600 employees
- Valuation: Approximately $5.2 billion
- Official Website: https://payu.in
Regulatory
InformationPayU has obtained a Payment Aggregator license from the Reserve Bank of India (RBI) in India, allowing it to legally provide payment services to merchants. In addition, PayU India has obtained the ISO 27001:2013 Information Security Management System certification, ensuring that it meets international standards in terms of information security and risk management.
Products &
ServicesPayU offers payment gateways that support more than 150 payment methods, including credit cards, debit cards, UPI, Net Banking, EMI (installments), BNPL (buy now, pay later), QR code payments, and more.
Through its brand LazyPay, PayU offers credit products such as BNPL, instalments and personal consumption loans, with the aim of providing convenient access to credit to India's younger and increasingly affluent consumer base.
PayU offers a range of payment technology solutions, including payment links, payment buttons, invoice generation, virtual accounts, instant refunds, split settlement, Token Hub, and more, to help merchants streamline the payment process and improve operational efficiency.
PayU provides customized payment solutions for large enterprises and e-commerce platforms, supporting cross-border payment, priority settlement, risk management and other functions to meet the diverse needs of enterprises.
Market Positioning &
StrategyPayU targets SMEs, e-commerce platforms, start-ups, and large enterprises in the Indian market to help them transform their digital payments and promote financial inclusion. The company is driving the development of India's digital payments ecosystem by providing a variety of payment solutions to meet the needs of different customers.
In addition, PayU is actively expanding its consumer credit business to meet the growing consumer demand of young consumers in India by providing convenient credit services through brands such as LazyPay.
As a leading fintech company in India, PayU has successfully promoted financial inclusion in the Indian region with its innovative payment solutions and extensive service network. Its compliance efforts ensure the sustainability of the business. However, in the face of India's diverse market demand and rapidly changing technology environment, PayU needs to continue to strengthen product innovation and technology research and development to maintain its market competitiveness.
For more information, please visit the official PayU website at https://payu.in
