Verifone

• Founded in 1981 and headquartered in Hawaii, USA, Verifone was reorganized in Delaware. The company was acquired by Hewlett-Packard in 1997 and re-independent in 2001.
• Company positioning: the world's leading provider of secure electronic payment solutions, focusing on POS terminals, payment gateways, mobile payments and cross-border transactions, covering 165+ countries.
• Market coverage: With 4000+ terminal devices, an annual transaction volume of more than 12 billion, worth $500 billion.

Core Products &

1. ServicesPOS Terminals & Payment DevicesSmart POS Terminals: Support EMV/NFC near-field payments, comply with PCI DSS security standards, and are suitable for retail, catering, gas stations, and other industries16. Mobile payment devices, such as the Vx670 (the world's smallest wireless payment terminal), support Wi-Fi, GPRS, CDMA and other connection methods8. China business: Operated through Verifone (China) Information System Co., Ltd., providing localized payment terminals and services.
2. Payment gateway and online payment2Checkout API: Provide online payment integration solutions such as hosted checkout, virtual terminal, Pay by Link, etc. Cross-border payment: Support 150+ payment methods, including UnionPay, Visa, MasterCard, Alipay, WeChat Pay.
3. Value-added services and innovative business terminal as a service (TaaS): cloud-based payment terminal management, data analytics services3. Open Banking and API Integration: Enables seamless integration of financial institutions3. Cryptocurrency Pilot: Testing in France in 2023 Crypto Payment Acceptance.

Market Positioning and Strategic

• Omni-channel Payment Ecosystem: Integrate offline POS, online payment, and mobile payment to provide end-to-end solutions.
• M&A-driven growth: Acquisition of Babbora (€1.5 billion) in 2017 to strengthen online payments6. In 2022, it was acquired by Apollo Funds to accelerate its SaaS transformation.
• Localized layout: Cooperate with Alipay and WeChat Pay in China to serve outbound tourists6. Support UPI payments in India and expand into emerging markets.

Regulatory & Compliance

• Key Certifications: PCI DSS (Payment Card Industry Data Security Standard). EMVCo certification to ensure the security of chip card transactions.
• Patent Litigation: Entered into a patent license agreement with Nokia in 2024 to resolve Wi-Fi and cellular technology infringement disputes.

TECHNOLOGICAL INNOVATION AND INDUSTRY

• IMPACTAXIUM PLATFORM: AN ANDROID-BASED SMART TERMINAL THAT SUPPORTS AN OPEN APPLICATION ECOSYSTEM.
• Real-time payments: Driving card-not-present, open banking trends.
• Rebranding: Launch a new brand identity in 2023 to strengthen the "payment architect" positioning.

Neutral evaluation

advantage:

1. global market leadership: industry-leading terminal deployment volume and transaction scale.
2. Omni-channel integration capabilities: covering offline, online, and mobile payments to meet diverse needs.
3. Technological innovation: Actively deploy emerging fields such as SaaS, cryptocurrency, and open banking.

Challenge:

1. M&A integration risk: Frequent acquisitions can increase management complexity.
2. Patent & Compliance Pressure: Ongoing Efforts to Deal with Technology Patent Disputes and Payment Security Regulation.